Construction equipment manufacturer Doosan rebrands to DEVELON at CONEXPO

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South Korean construction equipment manufacturer Doosan will unveil its new look and brand at the upcoming CONEXPO conference in Las Vegas. Doosan will now be known as DEVELON (pronounced de-VEL-on). The word is an amalgamation of ‘Develop’ and ‘Onwards’ and represents a new beginning for the company official known as Hyundai Doosan Infracore (HDI).

The company says the name “encapsulates our core ambition to continue developing onwards and leaving behind a positive footprint in our world.” Hyundai acquired Doosan Infracore in August 2021. Plans for a change began shortly after.

New DEVELON brand gets a showcase at CONEXPO  

The new DEVELON brand and logo will be on full display at this year’s CONEXPO March 14-18. The company will be holding an outdoor exhibit featuring newly branded construction equipment, live demos, and the latest developments as part of their Concept-X autonomous equipment solutions.

MotorTrend TV’s Scott Hoke will emcee the live demos each day featuring Concept-X equipment.

DEVELON’s Concept-X autonomous equipment

Visit Ritchie Bros. at CONEXPO

Over the past several years, Ritchie Bros. has been building out its global equipment and vehicle marketplace, with robust data solutions, value-added services, and a multitude of different ways to buy and sell assets.

At its booth in the West Hall (#43001), Ritchie Bros. will be presenting its full suite of services, designed to help fleet owners manage the entire lifecycle of equipment ownership from purchase through disposition. The company will have experts onsite to discuss data and technology from Rouse Services, including a new version of its inventory management system; parts procurement technology from SmartEquip; transportation solutions and services from Veritread ; financing from Ritchie Bros. Financial Services, and so much more.

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